Artist, Designer and Inventor of the Year, Clare Newton, based in East London, has had a dream to create the world's longest photograph in time for the London Olympics. The record be will be adjudicated by Guinness World Records when it is exhibited at ExCel London, 1-9 June.

Clare has been photographing thousands of children and adults from all walks of life across London, then will creatively combine the images to make a giant panorama photograph over 1 kilometre in length, with everyone appearing to jump simultaneously. The photographic montage consists of over 109,000 images of people across jumping against scenic backdrops which have been seamlessly stitched together. The Final print - A legacy for London to share, that can weave its way through all kinds of places e.g. Shopping Malls, Open spaces and Parklands  that’s easily accessible.

By Jumping the people become the art: The simple movement allows ANY individuals to take part. Using a high-speed camera captures the participant’s spontaneous movements, while capturing a dynamic and exciting mix of nationalities, abilities, colour and moods, all set in the environmental or creative backdrop, to tell a story about whom they are and what their lives are about. But the panorama is not just about a photograph – threaded through this work of art, are hidden secrets, clues and mysteries all to be discovered through careful examination by the onlooker.

The Jump4London project, which has taken over 21 months to complete saw Clare Newton traveling around London and the home countries, organising 87 events for people to take part in the world record attempt and jump. The participants include a huge cross section of London life, with members from the Paralympic teams, students, tourists, famous boxers, some in costumes and even one person on a mono bike leaping into the air.  

Clare said “I had the pleasure of meeting so many interesting people, from all walks of life and who have felt inspired to take part. I tried to capture something about their personality and their zest for life as they spring into the air – for one split second I can see the real person light up.

Gordon Innes, CEO, London & Partners says, “I am delighted that this extraordinary image and project is part of World Record London. What better way of showcasing London’s talent, creativity and diversity through this one-off and unique piece of art that tells the story of London - all set against the capital’s ever evolving landscape.”

Clare approached Agfa for support during 2011, and since then has gained the support of a number of other partners to make this ambitious dream come true.
 
A major  partner is Watford-based The Creative Place who have agreed to output the image using their Agfa :Anapurna M2050 printer, and thanks must also go to Amari Digital Supplies who are donating the material, Delta Display who will be finishing the work ready for displaying at Excel London.

 The project is supported by ExCel London, Agfa, The Creative Place, Amari Digital Technologies, Delta, DTP.

The first showing of the complete photograph takes place at ExCel Exhibition and conference centre in London Docklands from 1-9 June where Guinness World Records will adjudicate on the official world record potentially on the 8th June.